Maternal health software for CBOsSupport every birth — and get paid for the care that saves lives.
Doulas, home visitors and perinatal navigators fill the gaps where maternity care is thin. CH360 keeps family support plans, partner referrals, doula credentials and Medicaid billing together, so your team can focus on families.
80%+
Of pregnancy-related deaths are preventable
Source: CDC, Preventing Pregnancy-Related Deaths, 2024[1]
Why this work matters
The case for maternal health, in numbers.
Community-based maternal health organizations help families navigate pregnancy and postpartum life with trusted support that connects clinical care to everyday needs. Their work is especially important where maternity services are hard to reach and preventable risks intersect with housing, food, transportation and inequitable access to care.
- 80%+
Of pregnancy-related deaths are preventable
CDC, Preventing Pregnancy-Related Deaths, 2024[1]
5.5M+
Women living in counties with no or limited maternity care access
March of Dimes, 2024 maternity care desert report, 2024[2]
50.3
Maternal deaths per 100,000 live births among Black women in 2023
CDC/NCHS, Maternal Mortality Rates in the United States, 2023, 2025[3]
What maternal health organizations do
The services your team delivers every day.
Prenatal education and birth preparation
Provide culturally responsive childbirth education, birth planning and help preparing questions for clinical appointments.
Community-based doula support
Offer nonclinical emotional, informational and physical support during pregnancy, labor, birth and the postpartum period.
Postpartum and newborn support
Help families navigate recovery, infant care, feeding questions and connections to appropriate clinical services.
Home visiting
Deliver relationship-based parenting education, family support and connections to community resources in the home.
Perinatal resource navigation
Connect families with food, housing, transportation, insurance enrollment and other supports identified through a social-needs assessment.
Perinatal mental health navigation
Provide supportive check-ins and referrals to qualified mental health, substance use and crisis services when needed.
Market research
The top 5 business issues maternal health organizations face.
Drawn from government agencies, national surveys and policy research. Every figure links to its source.
Medicaid enrollment and qualification hurdles
Community providers must navigate state-specific enrollment, training, certification and licensing requirements before receiving Medicaid reimbursement. For small organizations those steps mean real administrative work and training costs.
18 states
Reported provider enrollment, training, certification or licensing challenges for non-traditional pregnancy services
KFF/HMA, survey of state Medicaid programs, 2024 (opens in a new tab)Complex billing and delayed payment
Medicaid and managed care billing can be unfamiliar, time-consuming work for community-based perinatal providers. Payment delays and paperwork make billing readiness an operational priority, not a back-office afterthought.
15 states
Reported billing challenges for non-traditional pregnancy-related service providers
KFF/HMA, survey of state Medicaid programs, 2024 (opens in a new tab)Reimbursement that does not match service intensity
Relationship-based education and support require substantial time that reimbursement may not adequately cover. Low rates can discourage Medicaid participation and complicate decisions about staffing, service scope and fundraising.
11 states
Reported low reimbursement rates as a challenge for non-traditional pregnancy-related providers
KFF/HMA, survey of state Medicaid programs, 2024 (opens in a new tab)Benefit limits versus family needs
Limits on covered visits or hours can conflict with the flexible support families need before and after birth. Organizations must separate covered services from additional support and find grants to sustain the difference.
5 states
Reported challenges with hour or visit limits for doula, childbirth education or lactation services
KFF/HMA, survey of state Medicaid programs, 2024 (opens in a new tab)Expanding service areas as maternity access declines
Loss of local obstetric services leaves community organizations coordinating support across longer distances and more fragmented referral networks. Dependable escalation and transportation partnerships become essential.
100+ counties
Experienced declining maternity care access since the 2022 national report
March of Dimes, 2024 maternity care desert report, 2024 (opens in a new tab)
Technology challenges
Where technology fails maternal health teams — and how CH360 fixes it.
Challenge 1
Disconnected family intake and referral records
Families may receive support from doulas, home visitors, food programs and transportation partners that keep separate records. Without shared referral visibility, staff must repeatedly follow up to learn whether a family actually connected with support.
How CH360 helps
CH360 Care Hubs bring shared intake, referrals and closed-loop referral tracking across partner CBOs into one workflow. Case management adds service plans and engagement notes so teams can follow the family's whole support journey.
Challenge 2
Turning service documentation into billable records
Small teams must connect documented services with the codes, modifiers and payer requirements in their contracts. Coverage and enrollment rules vary by state and plan, so every claim needs careful checking.
How CH360 helps
CH360 supports HRSN invoicing with HCPCS codes and modifiers and claim submission through the Office Ally clearinghouse network, so eligible, contracted services move from visit note to claim in one place while your team verifies payer rules.
Challenge 3
Tracking workforce qualifications
Organizations need an organized record of staff credentials and continuing education alongside their service responsibilities. Disconnected spreadsheets make it harder to spot expiring qualifications and prepare documentation for partners.
How CH360 helps
CH360 workforce and credential tracking with CEU alerts keeps qualification records organized. Executive Intelligence dashboards add visibility into workforce and capacity when planning service delivery.
Challenge 4
Reconciling grant reporting with equitable service delivery
Different funders request different narratives, demographic breakdowns and deliverable reports. Teams need consistent data without giving every user access to sensitive family information.
How CH360 helps
CH360 combines grant management for awards, budget versus actuals, deliverables and renewals with AI-assisted funder reports and grant narratives. REALD/SOGI-style demographic capture and role-based access on a HIPAA-compliant platform keep records organized and appropriately restricted.
One platform
Get funded. Get paid. Keep serving.
- Care HubsShared intake and closed-loop referrals across partner CBOs.Learn more
- BillingHRSN invoices and claims through Office Ally's 2,000+ payers.Learn more
- Executive IntelligenceDemand, workforce and capacity in one leadership view.Learn more
- Free funding toolsAI Grant Agent, Funding AI and Medicaid AI — free.Learn more
Sources
Figures come from the third-party research cited below and describe the sector, not CH360 customer results. Some figures are national nonprofit or adjacent-sector benchmarks. Payers decide coverage and payment; your team reviews every claim before it is submitted.
See CH360 built for maternal health.
A walkthrough shaped around your programs, payers and state.